I recently went on a trip. I decided to book a hostel from Booking.com. It was a very well rated hostel. On my first day, I met some nice people who were also staying there. We had a good time. I'm an early sleeper. I headed to bed around 10pm. There was some music in the main lobby, but I didn't mind it.
Soon people started moving in and out of the room leaving the door open. The music grew louder and louder. The lights in the room were constantly going on and off as people moved in and out of the room, often slamming the room door on their way out. It was 3am and I hadn't been able to sleep.
The next morning I headed out and found myself another place to stay at.
This isn't an isolated incident. There are many like me that suffer at the hands of online ratings. The problem is, these ratings are generic. The platform does not know me or my tastes. How can it then know what is good and bad?
Haven't you had a friend ask you to recommend them a movie to watch? You can do this if you know their tastes well. But if you don't, your next question would be to understand what genre they usually like, or what are some of their favourite movies.